Octopus Energy: The Leading Which? Recommended Energy Supplier for 7 years in a row!
Octopus Energy has been a Which? Recommended Provider (WRP) since 2019, and it continues to impress. The coveted badge, which every energy company in the UK strives for, is awarded only to those who consistently offer great pricing, superior customer service, and an overall excellent experience. This remarkable achievement is even more impressive considering Octopus Energy’s rapid growth—from a newcomer to the largest electricity supplier in just eight years. As of 2024, Octopus Energy has been a Which? Recommended Provider for a record seventh consecutive year, a feat no other energy supplier has accomplished – Source [External Link].
Why Octopus Energy is a Which? Recommended Provider
Octopus Energy’s commitment to fairness, simplicity, and clean energy is evident in its customer feedback and Which? assessments. In 2024, Which? awarded Octopus Energy a total score of 73%, with the following detailed breakdown:
- Customer Survey Score: 74%
- Which? Assessment Score: 72%
- Total Score: 73%
These scores are based on a combination of customer surveys and in-depth evaluations of the company’s practices and policies. Notably, Octopus Energy received five stars for overall customer service, making it the only energy supplier to achieve such a high rating in the latest survey. The company also received notable scores such as receiving 10/10 for “supporting customers who need it”, 7/10 for “complaint performance” and 9/15 for “customer service” overall.
Customer Service Excellence
Customers consistently praise Octopus Energy for its exceptional service. Despite taking on 1.5 million customers from the failed firm Bulb and recently acquiring Shell Energy’s 1.3 million customers, Octopus has maintained its high standards. In fact, just 2% of customers reported filing a formal complaint in the past year, one of the lowest rates among all energy suppliers.
Octopus Energy’s customer service was rated five stars in the Which? customer survey. However, it received some lower ratings, such as three stars for accessibility and value for money, which are areas they could improve. The company’s phone lines, which are not open much beyond office hours, contributed to its middling score in the Which? supplier assessment.
Commitment to Sustainability and Innovation
In 2023, Octopus Energy was named an Eco Provider by Which? for the first time, highlighting its dedication to renewable energy. The company sells 100% renewable electricity (read more about Octopus Energy’s commitment to 100% renewable energy here), some of which it generates through its own wind turbines. It also manages renewable electricity projects in 10 countries and offers innovative tariffs like the “Fan Club” for customers living near its wind turbines, where they can get up to 50% discounts when the wind is strong.
Octopus Energy has also pioneered initiatives like the Power-ups scheme, allowing customers in certain regions to benefit from free electricity during periods of excess renewable power. Read more about how Octopus invests in renewable energy schemes.
Octopus Energy’s Expansion and Key Acquisitions
- 2016: Octopus Energy was launched, entering the UK energy market.
- 2017: Launched the tracker tariff, allowing prices to change daily based on the real cost of energy.
- 2018:
- February: Introduced a new tariff encouraging energy use during lower demand periods.
- August: Acquired 90,000 customers from Iresa after it went bust.
- September: Acquired Affect Energy and received customers from Gen4U, which also went bust. Became M&S’s energy supplier partner, replacing SSE.
- 2023:
- August: Became one of the first companies recognized as an Eco Provider by Which?.
- December: Acquired Shell Energy, adding 1.3 million customers.
- 2024: Completed the integration of Shell Energy customers by March, bringing the total number of homes and businesses supplied to 6.8 million.
Read more about Octopus Energy in the news.
Handling the Transition from Shell Energy
Following its acquisition of Shell Energy in December 2023, Octopus Energy swiftly migrated all Shell Energy customers by March 2024. Former Shell customers should have received communication from Octopus Energy with instructions on setting up their new accounts, and any existing credit and direct debits should have been transferred automatically. This smooth transition is a testament to Octopus Energy’s operational efficiency and customer care – Source [External Link].
Sign Up Today and Get £50 Credit
Join the millions of satisfied customers who trust Octopus Energy for their energy needs. Sign up online today using the link below and receive £50 credit towards your energy bill. Experience why Octopus Energy is repeatedly recognized as a top energy supplier in the UK.
*The information in this page is correct as of August 2024.